Working with Unilever and partnering with Dollar General, Bulldawg Marketing put together the third annual Literacy program "Racing puts you on track for Victory" for Elementary Schools in the Iredell-Statesville, NC area.  This was the third year of the program and was by far the largest turnout we have ever had.  We had 15 schools take part and over 2,700 students participate.  Over half of the 2,700 students were able to meet the reading requirements and won a set of 4 tickets to the Dollar General 300 on Oct 16, 2009 at Lowe's Motor Speedway!

Overall the students read over 1,281,000 minutes in a three week span!  That's 2.4 years of reading in 21 days!!!  An outstanding accomplishment for all those who took part!