This past weekend in Atlanta, Suave Men launched their Corporate Display highlighting their new partnership with JR Motorsports and driver Kelly Bires.  The display itself features a kid's corner with a pinewood derby track, a trivia wheel, slot machine and sampling tables.  Along with the display Suave Men also set up sampling in various shower houses at Atlanta, promoting their new 3-1 Men Shampoo, Conditioner and Body Wash. 

 

Be on the lookout for the No.88 Suave Men Chevy at Nashville and Chicagoland this year as Kelly Bires takes the wheel in his first year with JR Motorsports.

  Last weekend Hellmann's launched their new corporate activation display.  This year Hellmann's took a completely new approach and created an "Ultimate Tailgating Trailer" featured in the campgrounds.  Fans are encouraged to visit the trailer and play the Hellmann's Jar knock down game Hellmann's also had brand ambassadors roaming the campgrounds in branded golf carts handing out medallions for fans to redeem at the trailer for some very cool prizes-- Up for grabs  were a Dale Jr. Hellmann's flag, folding chair and even a 10x10 ez-up party tent. 

So race fans if you're planning on attending Bristol the weekend of 3/20 be on the lookout for the Hellmann's Trailer and Brand ambassadors in the campgrounds to win Hellmann's prizes.

 

 

  To kick off their second year in NASCAR, TaxSlayer executed a corporate display, which offered fans the chance to enter a contest to win a custom painted TaxSlayer chopper.  Along with entering the contest, fans could spin a prize wheel for a variety of prizes and even have a photo taken with Bobby Labonte on the TaxSlayer green screen.

 

 

  Nothing beats the season opener at Daytona and this year was action packed.  During the DRIVE4COPD300 NASCAR Nationwide race Dale Jr. piloted the No. 88 Hellmann's Chevy.  The first half of the race was picture perfect; Dale had a solid top 5 car and was contending for the lead.  Then lap 92 hit and a multi-car crash caught Dale Jr. and the No.88 Hellmann's Chevy.  The incident sent the Hellmann's Chevy rolling down the backstretch, destroying the car.  Dale walked away from the wreck uninjured but was forced to settle for a 29^th place finish.

         

 

 

At the Nationwide Season finale in Homestead-Miami Speedway, Kelly Bires took to the track behind the wheel of the No. 5 Ragu Chevy.  This marked Ragu's first primary sponsorship of a Nationwide series car and Kelly's debut with JR Motorsports.  Kelly qualified 24^th and finished 29^th after a late race incident cut down one of his tires.   Overall it was a great learning experience for Kelly who will pilot the No. 88 Chevy next year with the support of Unilever and JR Motorsports.

Also in Vegas this week Hellmann's presented their award for the Hellmann's Real Fan of the Year to Amber Fant at the NASCAR After the Lap event.  Dale Jr. recorded a special video congratulating her that played before she received the award.  In addition to attending the After the Lap event Amber and her guest will attend the NASCAR Sprint Cup Series Banquet and various other activities associated with Champions week.

 

This past weekend in Talladega the team continued with 3M's exit sampling program by handing out a $3 mail- in rebate for Filtrete air filters at the end of the race. Fans were encouraged to purchase a new Filtrete air filter with a 1000 Mircoparticle Performance Rating (MPR) or greater. Filtrete is a leading manufacturer of filters for your indoor air and water.

Also Degree will make its final appearance for this year at the Texas Motor Speedway.  Tune in Saturday at 12:00pm EST and cheer Brad Keselowski and the Degree V12 Chevy to victory.  Also if you are attending the race swing by the Degree corporate display for your free sample of Degree Men V12 Special edition. 

 

This past weekend in Martinsville Vaseline MEN ran its second and last race of the season with Martin Truex Jr. behind the wheel.  The Vaseline MEN team started off strong with a 3^rd place qualifying effort but a late race bump and spin forced the team to settle for a 28^th place finish. 

 

Vaseline MEN also had a presence outside the track in the corporate display area.  The display offered fans the chance to try Vaseline MEN lotion and the Aloe version of Vaseline.  Fans also had the opportunity to spin the trivia wheel and answer a question to win a prize.  Another element for fans was the Tire Changer Challenge were fans could compete against one another.  Last but not least each fan who visited walked away with a sample size of Vaseline MEN Lotion and a coupon to purchase Vaseline the next time they visit the store.

 

The weekend was a huge success with well over 20,000 fans visiting the display on Saturday and Sunday.

 

This weekend was Homecoming for the NASCAR stars at their home track of Lowe's Motor Speedway.  The Dollar General 300 featured a special paint scheme for Brad Keselowski which helped conclude the Hellmann's Real Fan of the Year promotion.  The Car had the images of the 7 finalists on the hood and the deck lid of the car.  The 7 finalists were the monthly winners of the Real Fan of the Year contest Hellmann's conducted this year.  These finalists were chosen as the Hellmann's Real Fans and treated to a VIP experience at Lowe's Motor Speedway.  Before the race Hellmann's and Dale Earnhardt Jr. held a press conference and announced the Grand prize winner, Amber Fant, who won a trip to Las Vegas at the end of the year to attend Champions Week.

 

Working with Unilever and partnering with Dollar General, Bulldawg Marketing put together the third annual Literacy program "Racing puts you on track for Victory" for Elementary Schools in the Iredell-Statesville, NC area.  This was the third year of the program and was by far the largest turnout we have ever had.  We had 15 schools take part and over 2,700 students participate.  Over half of the 2,700 students were able to meet the reading requirements and won a set of 4 tickets to the Dollar General 300 on Oct 16, 2009 at Lowe's Motor Speedway!

 

Overall the students read over 1,281,000 minutes in a three week span!  That's 2.4 years of reading in 21 days!!!  An outstanding accomplishment for all those who took part!

 

 

This weekend the Bulldawg Team is up in Dover, DE for the AAA 400.  Vaseline is making their debut in NASCAR with a car on the track and a corporate display for fans to visit.  The corporate display will offer fans the chance to spin a prize wheel with Vaseline trivia on it and try their hands at changing a tire on the Tire Changer Challenge.  Not to mention we will have hand masseuses in the display area offering free hand massages with Vaseline lotion.   Also, no fan leaves without a sample of Vaseline MEN fast absorbing hand lotion and a $0.75 product coupon.

 

The No. 1 Vaseline MEN Earnhardt Ganassi Racing Chevy will be piloted by Martin Truex Jr. this year at Dover and one more time in Martinsville, VA on October, 25^th.